Since it's quickly approaching (and some retailers have already started hosting early sales) we spoke to experts about the history behind the shopping holiday and charted how it’s changed over the years. SKIP AHEAD Black Friday 2022 predictions | How Black Friday got its nameīlack Friday, the shopping holiday that takes place every year the day after Thanksgiving, falls on Friday, Nov. “But as it’s morphed into a general promotional season, Black Friday itself lost its magic - its sense of urgency.” “Black Friday used to be a trigger for people to go to the store,” Kahn said. Instead of having to wait until Black Friday - or go to stores - shoppers could now take advantage of deals during Black November, the broader term experts use to describe the month-long promotions leading up to Black Friday and Cyber Monday. But over the years, what used to define Black Friday - sprinting into stores before sunrise to shop deals that lasted 24 hours only - has changed significantly.Įver since they’ve had to compete with Cyber Monday’s offerings, Black Friday deals have become available earlier, stuck around for longer periods of time and increasingly moved online, Kahn said. Lines wrapped around department stores, violent fights over products and crowds so large they came pouring out of retailers’ front doors all used to be par for the course on Black Friday, remembers Barbara Kahn, a professor of marketing at The Wharton School of the University of Pennsylvania.
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